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Purpose over Profit

Purpose over Profit

Posted by Ilinca Sipos on Aug 24th 2020

This original post was published on March 23, 2020.

The past few days in the news have made me reflect on why I choose to start on this company. To condense it to one word, it's "impact." More than anything, I felt that I needed to be a part of something that made a difference. RARA CLUB is built on pillars of empowerment and purpose and has a clearly defined goal of putting purpose before profit. I think it's important to do the right thing, just because it's the right thing. No bottom line. No image or branding or ulterior motive. Simply stepping in to help however we can.

That being said, COVID-19 has, at this point, impacted us all in some capacity. There is a way to help those highly affected. Direct Relief, Good 360, and Feeding America are wonderful charities that need certain products and donations. I'm sure more opportunities for donations will arise.

RARA CLUB will be donating 100% of profits from launch to the organizations mentioned above. We will be continuing forward with the launch, both because the virus has not affected our manufacturing facilities, and simply because we know our products bring a bit of joy and hope into our customer's world. I sincerely hope that every time you see YOU GROW GIRL CBD Lash and Brow Booster you are inspired to show up as your best self.

Share the message and spread the word for help. Please reach out if you know of any other ways we can support. You can also donate directly to the organization's website.